The Paleopet Diet for Dogs and Cats






Paleo is short for Paleolithic – this is the period of time where humans, the dog and the cat evolved as they are found today.  This period of time begins about 3 million years ago and ends about 10,000 years before the pyramids were built.  The pyramids were built about 3000 years ago.  These great edifices serve to pronounce to the world that a permanent house-based society was now the human norm.  This new lifestyle was enabled by the mass production of the superfood – grain.  Before that, during the end of the Paleolithic era, life was in its wild and most pristine state.  The dog was already a "pet" of humans during the late Paleolithic era and felines were evolved and looked very similar to the Abyssinian. Wolves, Wild cats, Coyotes and Foxes all existed exactly how they look today! 

Dog food and cat food have been made for less than 100 years – and it is still not nor ever will be "complete and balanced".  Dogs and cats eat grass for a reason – they have to in order to obtain vital nutrients. The major ingredient of most every pet food is the cause of the majority of skin, ear and allergic problems veterinarians see.  There are all manner of deficiency syndromes that have been documented over the last 30 years as the result of pet food manufacturers just "getting it wrong".


The PALEOPET HANDBOOK will provide everything you need to know about how to feed your dog and cat what they EVOLVED to eat.  It will make it so easy a paleolithic caveperson can do it…but, even more important – your dog and cat will eat it.  Without any prodding – they will eat it.   The reason is because you will be feeding the same thing you are feeding now but adding a few things and taking away others until within a month you will have them eating exactly what they need.

There is another huge benefit as well: Cost.  Making your own diet from products available at most any grocery store will save 50% or more on your pet food bill!

Fact: Premium dog food is now more expensive per pound than ground beef.

Albertsons is selling 73% ground beef for 1.67 a pound.  Ground chicken is on sale for 1.29 a pound.  Premium dog food is $60 for a 30LB bag – thats $2.00 per pound…   If you mix vegetables with this ground beef or chicken, it will drop the price by another 30% or 40%!  So for about a buck a pound you can make your own pet food in less time than it takes to brew a cup of coffee.


The Paleo Pet Handbook

My name is Dr. James Coghlan and I am a real practicing veterinarian.  I have been studying the effects of nutrition on my patients for 22 years.   I graduated from the University of Georgia College of Veterinary Medicine with my doctorate in 1987.  My senior thesis on nutrition won the coveted Hill’s Nutrition Award competition.  My classmates whom also competed for this scholarship are now world renowned for their contributions to veterinary nutrition and holistic care.  This includes Joseph W. Bartges – BS, DVM, Ph.D., DACVIM, DACVN,  Dorothy P. Laflamme, DVM  and Susan Wynn, DVM

It just so happened that this particular Veterinary school was home to the majority of the professors who literally "wrote the book" for which most all veterinary students are using today.  It was an amazing confluence of forward thinking veterinary professors whom explained the actual mechanisms, not simply the "because" of veterinary medicine.

In the years since, I have been very fortunate to have finally discovered the very reason why so very many dogs and cats have so very many problems with skin, kidney disease, cancer, ears, etc.  The path for this discovery was through trial and error and mostly, I believe, the result of my client’s willingness to try something new.  Never give up and the answer will prevail.  It is not an allergy to corn or to chicken or "dust mites", nor is it bacterial or "atopy".  It is simple and I will explain it all in the book.

Paleo is short for Paleolithic.  A Paleo Pet is a dog or a cat that is being fed what it has evolved eating. It is the type of food that the body expects to receive after birth and is what is optimal for the proper functioning of the immune system and metabolism.  However, all of the ingredients needed for this diet are right in front of our noses every time we walk into a grocery store.  These are foods that dogs and cats will naturally gravitate to in nature.  They will eat these foods without any encouragement. 

There is no commercial food available that is better for your pet than what you can offer using fresh natural ingredients.  All commercial pet foods are based on the wrong formulations or cooked beyond all decent nutritional recognition.  Many dogs and cats will develop all manner of health problems from itchy skin to kidney failure from consuming this goop.  Stop feeding your pet these plastic foods!  If you happen to have a dog or cat with skin and ear problems here is your answer. If you want the best for your pet but don’t want to bother with raw meats and bones – please continue reading.  If your pet is lazy and obese – read on!

 It simply does not matter how "natural" they are – most commercial pet foods contain the wrong source of carbohydrates and not enough of the proper fiber when compared to the naturally evolved Paleo diet.  Many of the grains and fillers used in these rendered packaged foods may also have unacceptably high levels of toxic and cancer-causing molds especially if they have "natural" preservatives. There is absolutely NO research that demonstrates the effectiveness of natural preservatives such as Vitamin E (tocopherols) and Vitamin C against the development of mold in bagged pet foods. 

Mostly ignored, the molds in grain can result in some of the most potent cancer – causing chemicals known to man.  Google "aflatoxin" and find out for yourself…  "Aflatoxin metabolites can intercalate into DNA and alkylate the bases through the epoxide part of the molecule".  This is the basic mechanism of all carcinogenic substances.

"About the only thing you can do is just remove the source of grain that is contaminated or dilute it down to a subtoxic level," Dr. Hicks said.   January 15, 2010 Journal of the American Veterinary Medical Association…    Great idea – just dilute the bad stuff down to feed it to animals safely…

Why feed anything that needs to be preserved or that might have a diluted mold toxin in it!!!

This book is your guide to make a diet for your dog or cat faster than opening a can and for less than $2.00 a pound.  Or, you can add to and fortify what you are currently feeding to give your pet ESSENTIAL but missing ingredients that they will love.  

It is easy to follow and understand and it is tried, cultivated, streamlined and PROVEN by my own patients’ compliance.  Your pets will live for it.

A simple Google search on the paleo diet will land you deep into a growing surge of dietary fundamentals which all began with the Atkins diet in 1972.
The Atkins revolution soon spawned a library of related weight reducing diet plans but the difference now is that it is no longer about losing weight.  It is about curing disease.


As more people turned to one of the dozens of popular low carb diets – they not only lost weight, but certain chronic ailments began to fade as well.  Foot odor, eczema and dandruff went away, even sinus infections disappeared.

The newer more refined low carb diet trends are being used to cure everything from hay fever to hemorrhoids, from attention deficit disorder to depression and from athletes foot to acne.  The Rosedale diet book by
authored by Doctor and ‘Metabolic Specialist’ Ron Rosedale says that weight will be lost "as a consequence" of feeling better…

These low carb panacea claims are indeed mostly true! This certainly explains all the ravings on the internet – the third most common use of which is to research health and medical subjects.  The WWW is a wealth of free advice and free information to the world.

When somebody truly believes that something has made a wonderful change for the better in their own health – they will tell others about it.  Humans have a natural tendency to help others and posting on the internet is certainly easier and much more successful than writing a newspaper or a magazine about it.  We can now easily warn others not to buy a certain product or to let others know if something is a "must have" or that it really works for a particular condition.   The low carb craze is therefore quite largely seated on the internet – and in a very positive light.

The problem with low carb human diets is that the majority of us are not able to stay on these diets – unless of course their lives depend on it.  The human mind is one that if they begin to feel better, they begin to feel invincible.  When they become invincible, they eat pizza…   A bad day at work – what the heck, lets have some comfort food… 

Stress is the modern human condition – carbs are our cradle.

The majority of dieters are thus cyclic – meaning they begin to "cheat" once they feel better (invincible).  Cheating by eating a few carbs (at a dinner party, hor’deurves, etc)  will completely re-inoculate the intestinal tract and cycle everything back to day one – especially the cravings.  Once this cheating leads to feeling bad again the dieter will begin again but somehow over-imagine how good they felt and end up not having the same results.  Bread is a HUGE food habit to overcome as it is served with everything and is intensely satisfying when a craving hits.

  After a couple weeks of carb abstinence the body rebels in a big way and most of us simply can not get past the first 6 weeks.

Dogs and cats don’t have an ego that can get hurt nor do they hide and harbor much stress. They don’t binge on ice cream when the Christmas bonus gets cancelled, they don’t go to a bar when a fight breaks out at home.  They prefer not to eat grains – their bodies do much better on raw fats and oils as a source of energy.

 If one applies the Paleopet low-carb dietary principles to the pet the results are truly remarkable.  Everyone should follow these principles in one form or another.  Pet owners are pet parents.  And, as pet parents, if we know of something that will make our children healthier and happy – we will do it whether they like it or not.  The difference in this case is that your pets will actually like it and not have that rebound/craving effect.  Dogs and cats are different than humans in that regard.  Don’t feed table scraps – feed table fare.  One third of all urgent Veterinary visits are for gastrointestinal problems.  Never feed a dog cooked fat trimmings from beef, etc.  Cooking food is a human thing – dogs and cats have evolved the ultimate digestive tract but only for raw foods.  The Paleopet guide will list the all good, the bad and the poisonous things for pets. 

Dogs and cats also seem not to get any "detox" effects nor do they suffer from anything suggesting a huge carb craving is at play.


Here   Is a sample of what I intend to cause a lot of churn in the pet food industry.



ALSO: Here is a video sample recipe!




Its easy to go low carb and paleo for a pet because they love it!  They look and feel better AND they live longer.  Your not forcing pills down nor giving a bitter liquid – you will be giving them something that they actually enjoy!

Stranger still – when a pet owner sees a huge change in a pet for the better – they maintain. Its especially easier when a pet really LOVES the new food and far prefers it over the regular fare. Its cleaner and greener too.  There is less waste, less odor, and most important : far fewer trips to the vet. 



  • Embarrassing sound quality – no outline so I just went on and skipped certain subjects that were very pertinent.

Key Milestones

  • Mid Summer- Will Have complete draft
  • August 1 – Will have book ready to be shipped.












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Last updated: 10/21/10.